Out of home media is the diverse display of out of home visual media that is also commonly known as outdoor media or outdoor advertising. This ranges from the traditional 48 sheet paper & paste advertising panel or hoarding to high quality architecturally designed and bespoke built digital advertising displays.
Additionally this includes, six sheet posters either free standing and street furniture, along with four sheet posters and smaller sizes sizes usually found inside buildings.
Banners, whether lamp column banner advertising or giant building banners and wraps are also part of this medium as are a wide range of creative, innovative and ambient media opportunities.
Vehicle advertising, whether on or inside buses, trains, tubes, taxis and local authority vehicles is also part of this media mix.
For more information about out of home media please contact the Outdoor Media Centre or visit their website at www.outdoormediacentre.org.uk
Examples of Out of home media:
48 sheet paper & paste
48 sheet backlight (B48)
96 sheet paper & paste
96 sheet backlight (B96)
96 sheet digital
Mega 6 portrait